As head of brand for Charles Schwab, Peter Boland guides brand development and its execution, leading the recent rebranding of the firm behind the award-winning “Own Your Tomorrow” challenger brand platform, a campaign that leveraged deep human insights about the notion of ownership in America today.
In a career that includes iconic brands such as P&G’s Pringles and Pampers, Visa, Microsoft, iShares and BlackRock, Mr. Boland has led international and local teams to success in developing integrated campaigns that utilize the full range of modern marketing tools.
He is also a board member of Red Tricycle Inc., an adjunct professor of marketing at Hult International Business School’s San Francisco campus and a regular guest speaker at UC Berkeley’s Haas School of Business.
Peter lives in San Francisco with his wife, Jacqui, and son, Jamie. On weekends, he can be found racing sailboats in the salty air of San Francisco Bay.