Speaker Profile

Samantha Bonamour
Global Head of Marketing Architecture and Platform Services / HP, Inc.

Samantha Bonamour is the global digital marketing transformation lead at HP, where she’s responsible for digital transformation strategy and architecting, deploying, and optimizing a customer-centric, data-driven digital end-to-end model to deliver superior value to customers across their journey.

Over the past 20 years, Ms. Bonamour has held managerial positions at both regional and global levels in brand management, advertising, and marketing. She started her career in advertising before moving client-side to shopper marketing and brand management roles at Gillette and Procter & Gamble.

Ms. Bonamour earned her degree in international marketing from Damelin Business Management School.