As the founder of Shift Thinking, Mark Bonchek helps leaders and organizations update their thinking for a digital age. Mr. Boncheck has been a pioneer on the digital frontier since receiving Harvard University's first doctorate on the topic of social media in 1997 while a researcher at MIT's Artificial Intelligence Lab. He has been an advisor, entrepreneur, executive and thought leader. Notable positions include the COO of McKinsey's TomorrowLab and SVP of communities and networks for Sears Holdings. Mark is also a popular speaker and columnist for Harvard Business Review, where he writes on marketing, strategy, culture and leadership. Albert Einstein once said, "We cannot solve our problems with the same thinking that created them." Shift Thinking helps people go from the incremental to exponential. With his clients and community, Mark accelerates innovation, growth and transformation with a powerful toolkit of original ideas including unlearning, thinking styles, company DNA, shared purpose, little data, social currency, brand orbits, strategic narrative and decision principles. Recent clients include Accenture, Adobe, GE and SAP.