Speaker Profile

Senny Boone
SVP, Nonprofit Federation, Email Experience Council & Accountability / ANA

Xenia (Senny) Boone leads the organization’s efforts in ethics, compliance and best practices for the data-driven marketing department within the Association of National Advertisers (ANA). Ms. Boone has over 25 years of communications law experience spanning a range of marketing, advertising and fundraising issues. She manages board-level committees on ethical guidelines, reviews and educates regarding members’ compliance with the guidelines, and reviews new best practices with marketing practitioners. Xenia leads educational efforts on corporate and social responsibility and data privacy, and works with members on marketing and fundraising compliance. Since 2002, Ms. Boone has led the Nonprofit Federation (NF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies to ensure reasonable fundraising regulation. Since 2012, she has overseen the Data & Marketing Association’s Email Experience Council, an organization of responsible email marketing practitioners. Ms. Boone has a Juris Doctor from Catholic University in Washington, D.C. and a Bachelor of Arts in journalism, cum laude, from Temple University in Philadelphia. Xenia is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She resides in Maryland with her husband and daughter. Senny is a classically trained ballet dancer and serves on the board of Terra Firma Dance.