Megan Bordi is responsible for the short- and long-term development of brand strategy and integrated marketing programs. Prior to Malibu, she led U.S. marketing for Scotch whisky brand Chivas Regal, where she created programs to help drive growth among Hispanics through culturally relevant programming. As part of her new strategy, Ms. Bordi spearheaded an integrated three-year sponsorship deal with world-famous Latin rock band Mana, a campaign that led to double-digit growth for the brand within the Hispanic channel.Before joining Pernod Ricard in 2009, Bordi spent seven years in the advertising industry, leading the development of digital campaigns for brands such as L’Oréal, evian, and Wrigley. Bordi has a B.S. in communications from Boston University and an M.B.A. from Columbia Business School.