Pierre Bouvard is the chief insights officer for Cumulus Media and Westwood One, where he develops media and marketing insights to support the firm’s media sellers and works with brands and agencies to craft targeting and measurement solutions.
Previously, Mr. Bouvard was the SVP of sales for TiVo Research and Analytics, leading cross-media targeting and measurement engagements. He was also the president of sales for Arbitron Inc. and an EVP at Coleman Insights.
Mr. Bouvard received a B.S. in communications from Northwestern University.