- Lisa Bowman
- Executive Vice President & Chief Marketing Officer/United Way Worldwide
Lisa Bowman serves as United Way Worldwide’s chief marketing officer. She leads the organization’s marketing team and initiatives to create, develop and implement United Way’s global marketing strategies, highlighting the organization’s image and heritage to galvanize the engagement of donors, advocates and volunteers, as well as partner relationships, in communities around the world. Ms. Bowman oversees brand, marketing and strategic communications, including brand innovation, creative development, media relations, affinity groups and strategic alliances such as the famed NFL and United Way partnership. She joined United Way Worldwide from UPS. As part of her $80 million social investment portfolio in The UPS Foundation, Lisa oversaw the transportation company’s United Way campaign, which touched over 300,000 employees. Ms. Bowman began her career with UPS in 2000 as vice president of market development for UPS e-Ventures, the company’s dot-com incubator. She subsequently led a number of marketing initiatives, including the rebranding of The UPS Store network and development of UPS Direct to Door, a co-op media product. Prior to joining UPS, Lisa held a variety of senior-level marketing roles at USWeb/CKS, where she secured UPS as a client, Fabric.com (recently acquired by Amazon) and Ambitions, a private-label manufacturer of women’s ready-to-wear.