Speaker Profile

Katy Brady
Global Head of Corporate Brand / BNY Mellon

Katy Brady is Managing Director, Head of Corporate Brand for BNY Mellon, a global leader in investment management and investment services. She is responsible for the strategy, development and management of corporate advertising and brand initiatives across all media platforms. Prior to BNY Mellon, Katy was at BBDO New York, where she was Vice President and Account Director on the ExxonMobil business.

Katy also spent a decade at GE, where she managed corporate advertising, ad research, and new media. At GE, Katy worked on many award-winning initiatives and campaigns, including “Ecomagination” and “healthymagination,” and managed programs in India, China, Germany, and the U.K. She started her career in communications, working in a range of GE industrial, consumer, and financial businesses in marketing, public relations, and organizational communications. Katy received her B.S. from the S.I. Newhouse School of Public Communications at Syracuse University.