Speaker Profile

Kelly Branch
Director, Marketing Innovation and Strategy / Ally Financial

As Director of marketing innovation & strategy at Ally Financial, Kelly’s team focus is to identify disruptive approaches and emerging marketing trends and technologies, in order to promote Ally products and services across all Ally Lobs. Our team approach is to access the impact the ideas would have if integrated into the brand marketing mix, then using a test and learn approach, implement strategic campaigns.

Prior to joining Ally in 2011, Kelly owned a marketing services company, supporting various OEMs. She also led the innovation team at Digitas in Detroit, and helped drive the strategy for numerous marketing databases while at R.L. Polk and Acxiom.

Kelly is a proud University of Michigan graduate, with a bachelors degree in business administration focused on finance and marketing. Go Blue! She and her husband live in Michigan with their 2 kids and adorable dog Oliver, and for the past 10 years she has captained her Adcraft billiards team.