Speaker Profile

Jennifer Breithaupt
Global Consumer Chief Marketing Officer / Citi

Jennifer Breithaupt oversees a team focused on crafting distinctive campaigns that differentiate Citi’s industry-leading card products and drive long-term brand loyalty across the globe. Ms. Breithaupt also leads Citi’s entertainment access program, Private Pass, which offered card members access to more than 6,500 events in 2016, featuring artists such as Guns N’ Roses, Coldplay, Selena Gomez and more. Jennifer has driven innovation to amplify the concert experience and fan engagement beyond traditional means through close partnerships spanning multiple genres. Her team has created and managed exciting marketing and branded entertainment programs, including access to more than half of the top 100 concert tours, record-setting presales, a multiyear sponsorship with NBC and the launch of the Citi Concert Series on Today, and a series of live virtual-reality concerts that offer fans a truly immersive experience. Ms. Breithaupt’s curation goes far beyond traditional tour sponsorships and has also included album release parties and intimate preshow experiences with some of the biggest artists in music. A frequent speaker at industry events, Jennifer has been widely quoted in media outlets including The New York Times, Forbes, Ad Age and more, and her recent recognitions include being named to the Billboard “Power 100” list.