Andrea Brimmer was named chief marketing and public relations officer of Ally Financial in 2015. In this role, she oversees the company’s marketing, advertising, public relations, market research initiatives, social media and brand management.
Andrea joined Ally at the height of the financial crisis when the company faced intense challenges – transitioning from its roots as a captive auto finance company to launching the first-ever online-only deposits franchise, Ally Bank. Andrea was charged with standing-up the Ally brand; developing everything from the brand pillars and cultural framework, to creating the value proposition and delivery in the marketplace. Under Andrea’s direction, Ally emerged with a strong reputation as a “different” kind of financial services company, relentlessly focused on solving pain points that traditional institutions set forth.
In 2017, Brimmer was named “Marketer of the Year” by the Financial Communications Society, recognized for the successful launch and widespread impact of Ally’s “Do It Right” brand campaign. In 2018, Brimmer was named to AdAge’s Women to Watch, cited for her forward-thinking, disruptive approach. She was also named one of the 2018 Communicators of the Year by ANA Business Marketing New York as “The Disruptor” for her approach, extraordinary insight, creativity and effectiveness in communications.