In her role, Andrea Brimmer oversees the company’s marketing, advertising, public relations, market research initiatives, social media, and brand management.
She joined Ally at the height of the financial crisis, when the company faced intense challenges — transitioning from its roots as a captive auto finance company to launching the first-ever online-only deposits franchise, Ally Bank. Ms. Brimmer was charged with elevating the Ally brand and developing everything from the brand pillars and cultural framework to the value proposition and marketing. Under her direction, Ally emerged with a strong reputation as a “different” kind of financial services company, relentlessly focused on solving pain points that traditional institutions set forth.
In 2017, Ms. Brimmer was named “Marketer of the Year” by the Financial Communications Society, recognized for the successful launch and widespread impact of Ally’s “Do It Right” brand campaign. In 2018, she was named to Ad Age’s Women to Watch, cited for her forward-thinking, disruptive approach. She was also named one of the 2018 Communicators of the Year by ANA Business Marketing New York.