Linda Brunner has global responsibility of driving customer-centric interactions via Siemens’ digital presence and across all online touchpoints. She was with Bayer Healthcare Diagnostics prior to Siemens’ acquisition. Ms. Brunner was formerly director at Perkin Elmer Instruments, where she directed a staff of marketing and product managers responsible for strategic direction, product development, marketing, and global commercialization of several product lines and platforms. She started her career as a research scientist performing pharmacokinetics and drug metabolism R&D at Pfizer, Ciba-Geigy, and Novartis. She has written more than 15 scientific publications, served on the editorial board of Journal of Chromatography B: Biomedical Sciences and Applications, and received a Pioneer in Laboratory Automation award. She was on the DXMA Board of Directors for five years, including as vice president of interactive initiatives. Ms. Brunner currently co-chairs the ANA/BMA B2B Committee in New York.