Speaker Profile

Doug Busk
Global Group Director, Digital Communications and Social Media / The Coca-Cola Company

With over 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media channels; and leading the development and execution of digital training and capability-building worldwide. Previously, as director of connections innovation, Mr. Busk led a global effort to empower Coke’s global marketing community to engage consumers in real time. In 2013, he spearheaded the creation and launch of the HUB Network, Coca-Cola’s global social listening, analysis and engagement platform, connecting and harmonizing the real-time work of more than 2,000 social media marketers worldwide. Prior to that, Doug led product management and development for Verizon Wireless and Cingular. At Verizon, he drove the creation of the nation’s first cross-carrier nonprofit fundraising capability via text messaging, which resulted in more than $40 million raised for the Red Cross in its 2010 Haiti earthquake relief efforts. During the 2008 presidential election cycle, he served as outside strategic advisor to the Obama campaign’s landmark mobile efforts. Doug earned a Bachelor of Arts in political science from Emory University.