Kelly Caffrey is a B2B marketing professional with over 15 years of experience. She has been with TD Ameritrade for seven years and is responsible for driving brand awareness, consideration, and leads for the advisor business. In partnership with the sales organization, Ms. Caffrey leads a team that manages advertising, sponsorships, branding, demand generation, digital marketing, and social media. Previously, she held various marketing positions at Pershing, Smith Barney, and Deloitte. She earned her M.B.A. from Fordham University with a concentration in marketing and her B.A. from Saint Michael’s College in Vermont.