As chief marketing and experience officer for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, Emily Callahan oversees the development of marketing, brand and communications strategies that ensure the promotion and protection of St. Jude as a leading brand worldwide. Ms. Callahan’s teams are responsible for brand marketing, marketing research and strategy, enterprise content, public relations, crisis communications, entertainment marketing, patient relations, and marketing operations and analytics. She also oversees event experiences for St. Jude supporters as well as ALSAC’s corporate social responsibility platform. Under Emily’s leadership, St. Jude has been named the “Brand of the Year” in the health nonprofit category five years in a row by Harris Interactive, and was cited as having the top quality of any brand for the past six years in a major survey of U.S. consumers. Previously, Ms. Callahan was the senior vice president of global marketing and networks for Susan G. Komen for the Cure, the world’s largest breast cancer organization. At Komen, she led the marketing team that included communications, brand marketing, interactive marketing, events and multicultural marketing. Emily has received a number of accolades, including the 2017 CMO Officers Award from The CMO Club.