With expertise in creating experiential marketing programs, developing effective advertising and multicultural marketing campaigns, building brand partnerships, and leading teams, Gena Casciano manages content and events related to multicultural marketing and diversity, as well as sponsorship and experiential marketing, for the ANA.
Previously, Ms. Casciano was a producer of the Thanksgiving Day Parade and 4th of July Fireworks for Macy’s. She also held positions at American Express and the Metropolitan Opera.
Ms. Casciano received a B.A. from Muhlenberg College.