Speaker Profile

Charles F. Chapman
Manager, Multicultural Marketing – GM Brand / General Motors

Charles F Chapman is solution-driven marketing leader who has consistently driven growth over his 20 + years of experience in the marketing and advertising industry.  As the Manager of Multicultural Marketing at General Motors, he leads a centralized team of subject matter experts responsible for delivering data-driven insights to inform marketing strategies that authentically connect with key diverse audiences. 
Prior to joining GM, Charles established his professional career with marketing and advertising agency experience, highlighted by serving in a marketing leadership role at one of the fastest growing quick service restaurant chains. He also has held key media planning and buying positions working on automotive accounts at Starcom supporting Chevrolet, and at UniWorld Group focused on growing Ford’s Multicultural presence. 
Charles is an avid traveler and global philanthropist holding a Bachelors in Advertising from Michigan State University and an MBA with a Marketing concentration from Wayne State University.