Jeff Charney joined Progressive as CMO in 2010. He leads the strategic, integrated marketing efforts for the $28 billion company and directs its award-winning in-house creative agency, 96 Octane.
For years, his pioneering reputation in disruptive marketing and breakthrough creativity has distinguished him among other marketers. Mr. Charney has won “Marketer of the Year: Brand Genius” from Adweek, and has been named one of the most creative people in business by both Fast Company and Advertising Age. His work has been honored at the Cannes and Sundance film festivals, and he and his teams have garnered more than 75 national awards.
Mr. Charney is no stranger to developing one-of-a-kind icons. In addition to Progressive’s “Flo,” and a range of other “network” characters that he and his team created, he was in charge of the “duck” as SVP and CMO at Aflac. He previously held posts as CMO at the multi-media retailer QVC and real estate aggregator Homestore.com (now Move.com, parent of Realtor.com).
Charney holds a B.A. degree in journalism from the University of South Carolina and a M.A. in journalism from The Ohio State University.