Bradley Charron is responsible for developing and executing strategic growth plans for MET-Rx, Pure Protein, Body Fortress, and Balance Bar. He has extensive experience in leading global marketing and brand strategy and operations, most recently as senior vice president of marketing at Chobani. Prior to that, Mr. Charron held senior leadership positions with Under Armour, Frito-Lay, and Liz Claiborne. He began his career as a strategy consultant at Ernst & Young and then relocated to Europe to launch Lucky Brand Jeans. Mr. Charron received his B.A. from the University of Notre Dame, where he graduated magna cum laude, and his M.B.A. from Harvard Business School.