Ella is a Managing Director at EY in the Advisory practice with a focus at the intersection of data, digital and marketing. Ella leads clients to glean more value from their data by building enterprise wide data strategies that enable personalized consumer experiences and drive business results. She is a recognized SMR for leading data science teams and creating custom analytics solutions within large scale digital transformations. Ella has extensive work in the financial services, B2B, retail and CPG sectors. Prior to joining EY, Ella led SapientRazorfish’s regional Data team for over 12 years. Previously, she worked at a digital experience start up.