Speaker Profile

Karen Chisholm
Director, Analytics Transformation / Pernod Ricard USA

Karen Chisholm is director, analytics transformation at Pernod Ricard USA. Pernod Ricard is a global leader in wines and spirits, with such brands as Jameson and ABSOLUT. In her role, Ms. Chisholm leads the marketing effectiveness for PRUSA, with a focus on accelerating key analytical programs and embedding learnings across marketing, finance, and sales. She has extensive experience measuring marketing performance, from traditional media mix modeling to machine learning to agent-based modeling in the CPG world with roles in Kraft Foods, Diageo, and Accenture.

Ms. Chisholm has a bachelor of commerce in business administration from St. Mary’s University.