Jacqueline Chorn is a senior manager and litigation support practice consultant at Applied Marketing Science, Inc. (“AMS”), a market research and consulting firm located in Waltham, Mass. In these roles, Ms. Chorn designs and conducts research and analysis to substantiate advertising claims, and conducts consumer perception surveys for advertising cases, secondary meaning, and likelihood of confusion.
Ms. Chorn is a trained legal psychologist with expertise in survey methodology and statistics. Prior to joining AMS, she was an assistant professor of psychology at the University of the Pacific, where she developed and taught courses in research methods and statistics, social psychology, legal psychology, and introductory psychology.