As the CEO and managing director of the Coalition for Innovative Media Measurement (CIMM), Jane Clarke is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations.
CIMM is a coalition of leading TV content providers, media agencies, and advertisers formed to spur innovation in the use of return-path data for TV audience measurement and cross-platform media measurement. CIMM pioneered the introduction of USA TouchPoints (a cross-media mobile e-diary planning tool), the proof-of-concept Pilot Test for Comscore’s new X-Media Measurement Service, groundbreaking whitepapers, and a youth/family measurement initiative with RealityMine and TiVo Research to capture all media usage via device meters, STB data, and a router meter.
Ms. Clarke has over 30 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop, and National Geographic. Most recently, she was vice president of insights and innovation at Time Warner Global Media Group, where her work fueled marketing solutions across television, online, mobile, and print. Ms. Clarke also is on the board of the Advertising Research Foundation.