Speaker Profile

Richard Cleland
Assistant Director - Division of Advertising Practices / Federal Trade Commission

Richard Cleland’s primary area of expertise is the advertising and marketing of health-related products and services. He also supervises many of the FTC’s health fraud, weight-loss product, and service law enforcement initiatives. Mr. Cleland supervised the FTC’s review of the Endorsement and Testimonial Guides. He recently supervised the revision of the FTC’s guidance on making effective disclosures on the internet and other digital platforms (Dot-Com Disclosures). Recent projects have included social media marketing and native advertising. Prior to joining the FTC, Mr. Cleland served as special assistant attorney general and director of the division of consumer protection in the Iowa attorney general’s office.