At the Coca-Cola Co. as vice president of the Sprite Brand business unit, Darryl Cobbin co-led Sprite to become the No. 1 growth soft drink brand in the U.S. As chief marketing officer of Boost Mobile (later acquired by Sprint Nextel), the start-up became the No. 1 growth brand and redefined wireless marketing. As executive vice president of marketing for 20th Century Fox films, Mr. Cobbin co-led the development of the marketing strategy for Avatar, the No. 1 box office movie of all time. Mr. Cobbin is a contributing blogger for The Huffington Post and he is the recipient of the Brandweek Marketer of the Year Award.