Patti Carr Cocciolo has spent most of her career in advertising, working in account management at great shops like Goodby, Silverstein and Partners, Ogilvy, The Martin Agency, and Heat. She has worked on national and global campaigns for IBM, AT&T and HP, to name a few. A year and a half ago, she crossed over to the other side – the client side – to run Cisco’s in-house agency, The Hatch, with creative director partner, Dennis Lim. The Hatch’s team of talented art directors, writers, account managers, project managers, and opps experts direct the creation and production of Cisco's brand marketing programs worldwide. The Hatch partners with agencies of all kinds and does its own ground breaking work in-house. In November, Cisco launched its first global brand campaign in three years, The Bridge to Possible, highlighting Cisco’s unique position as a technology leader ready, willing and able to solve the world’s toughest challenges.
Patti lives in Northern California with her husband, their two boys, and a chocolate lab named Obi Wan.