Kelly Colbert is vice president of social marketing at U.S. Bank. In this role, she oversees governance, technology, brand-building, acquisition and retention efforts via social platforms. Previously, Ms. Colbert was in charge of brand advertising and social media at WellPoint. Before that, she had digital roles at Young & Rubicam, the Interactive Advertising Bureau, Reuters and a number of Silicon Valley start-ups. In addition, Kelly is an award-winning documentary filmmaker (Madonna of the Mills; His Name is Midnight) and sits on the board of a number of animal rescue organizations. Kelly attended business school at Fordham University and received a degree in English literature from the University of Connecticut. She resides in New York City.