Lisa Cole is a B2B marketing and sales thought leader with more than 20 years’ experience helping companies transform marketing and closing the marketing credibility gap to become strategic growth drivers for their organizations. Lisa joined Huron, a global consultancy whose mission is to enable organizations to improve fundamental performance, reinvent their business, generate new growth platforms and lead their people through transformational change. Upon joining the Huron team, she helped lead the marketing organization through a successful end-to-end transformation, significantly contributing to the growth of the business as well as earning SiriusDecisions 2018 ROI Award. Promoted to CMO in 2017, Lisa now leads Huron’s global marketing organization, which includes corporate communications, portfolio marketing, brand management, creative, sales enablement, digital, events & field marketing, and marketing operations. Oh, and she’s also the mother of three children under five years old so leading a global marketing organization is the second most challenging & rewarding thing she does in life.