Beth Comstock leads GE’s growth and market innovation initiatives, including three company-wide platforms: GE Ventures, which partners start-ups with GE capabilities, and Ecomagination and healthymagination, which harness innovation for better environmental and health outcomes. In 2003, she was named GE’s first chief marketing officer in more than 20 years. In this role, Ms. Comstock leads the sales, marketing, and communications functions.
Previously, she served as president of integrated media at NBC Universal, where she oversaw ad sales, marketing, and research, and led the company’s digital media efforts, including the formation of hulu.com, Peacock Equity, and ivillage.com. She has also held a succession of roles at GE, NBC, CBS, and Turner Broadcasting.
Ms. Comstock is a member of Nike’s board of directors and trustee president of the Smithsonian’s Cooper-Hewitt National Design Museum. She graduated from the College of William and Mary with a degree in biology.