Rex Conklin has led the media planning and investment strategy for several of the country’s largest and most respected retailers. At The Home Depot he managed planning and investment across all media channels and customer segments. In addition he oversaw partnership marketing, including the iconic College Game Day platform. His focus has been on growing marketing-driven revenue by better connecting customers with brands, increasingly fueled through the use of data and technology. Prior to joining The Home Depot, Conklin held similar roles at both Walmart and Sears.