Rebecca is an experienced digital marketing professional currently serving at the digital brand marketing group leader for BJs Wholesale Club, where she works daily to improve member engagement through email, paid social and other digital touch points. Over the past year, she has worked to lead the strategy to transform the BJs email program from a multi-billion send “batch-and-blast” program to a highly targeted campaign model.
Prior to BJs, Rebecca lead the digital marketing practice for Helen of Troy’s Health & Home division, working to digitally transform the manufactured direct to consumer marketing channels including email, search, social and e-commerce websites. Earlier in her career she focused on Search Engine Marketing at Catalyst On-line, and served as a merchandiser and analyst at various retailers. She holds a M.B.A. from Bentley University and a B.S. in Economics from Santa Clara University. When not at work she love to spend time on various sports fields supporting her two very active sons, cooking and writing cook books, and traveling the world.