John Costello has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising; marketing; consumer engagement; digital, mobile, and social marketing; and consumer and business intelligence. He also oversees research and product development, the culinary team, and retail channel development efforts for both brands globally. One of the early pioneers of omnichannel marketing, Mr. Costello has served as the executive vice president of merchandising and marketing at The Home Depot, senior executive vice president at Sears, chief global marketing officer at Yahoo!, and president and chief operating officer at Nielsen Marketing Research U.S. He began his career at P&G, where he held a number of senior marketing and brand management positions. Mr. Costello was named one of the 30 Most Influential People in Marketing by Ad Age, one of the Top 50 Marketers by Adweek, one of the Top 10 Merchants by DSN Retailing Today, and was elected to the Retail Advertising Hall of Fame. He was past chairman of both the ANA and The Advertising Council.