Speaker Profile

Bill Cramblit
Marketing Analytics and Optimization Manager / MillerCoors

Charged with making every marketing dollar work harder than the last, Bill Cramblit leads MTA, marketing optimization and measurement efforts across the MillerCoors portfolio of brands. With a decade spent in media measurement across alcoholic beverage and CPG businesses, Bill navigates internal and external stakeholders to build and execute custom solutions linking marketing activities to business outcomes, driving sales growth among new and existing consumers.  Prior to MillerCoors, Bill held analytic roles focused on media, social, and digital at Beam Suntory and Weber Shandwick.