Speaker Profile

April Crichlow
Chief Marketing Officer / Centrical

April has 20 years of global marketing experience in the high-tech industry with leadership across brand, demand generation, and customer adoption. In her tenure at SAP, April’s strong customer focus, data driven methodology, and brand storytelling experience has led to the creation of an award-winning customer marketing organization, the relaunch of SAP’s small & mid-market branding, and standing up SAP’s first partner demand generation practice. April is currently Global Head of Marketing for SAP SuccessFactors and is responsible for end to end marketing for SuccessFactors around the world. April also served as the Diversity & Inclusion Lead for SAP Ariba and continues to lead global thought leadership and strategic partnerships on inclusive culture, women’s equality, supplier diversity, and sustainable supply chains growing SAP's brand reputation with organizations like the United Nations, the New York Stock Exchange, and Cannes Lions. April has been honored by various organizations including CRN’s “Women of the Channel” and as a “Top 100 Ethnic Minority Executive” by EmPower, presented by the Financial Times and Yahoo Finance.