Speaker Profile

Robert Cross
Director, Media & Activation / Nissan North America, Inc.

Robert is responsible for Nissan North America's media strategy development, tactical execution, investment & performance optimization. His team leads the development of Nissan’s activation programs, including the NCAA March Madness and Heisman House programs, multi-cultural, LGBTG and e-Sports. Robert also oversees’ Nissan’s execution of its data-led marketing program across Nissan's model portfolio in North America as well as evolution of Nissan’s application of analytics and campaign measurement.