Michael Cruz is an expert at finding inspiration in the peculiar details that no one else seems to notice. Before founding Hiccup Media with Rob Simone, he developed his skills across the production spectrum. His experience in both directing and editing eventually led to full campaign/creative development for massive brands like E*TRADE, Sony, P&G, Thomson Reuters, Pfizer, and WSJ. Mr. Cruz’s ability to cross verticals and deliver effective, relevant, and engaging content makes him essential in providing insight throughout the planning process, from strategy to execution. He launched Hiccup NY, merging with UMarketing and building DRUM Agency to over 110 employees, with offices in New York, Chicago, and Atlanta.