Speaker Profile

Rachel Cruz
Director, Marketing Automation / Healthgrades

Give-to-Give versus Give-to-Get. 

I'm passionate about Customers, Connections & Community. Organizations can use technology to create better connections with their customers.

I am a Modern Marketer with 15+ years experience in Marketing Operations with an emphasis in Customer Acquisition & Demand Generation.  Lead organizations to be early adopters of marketing automation in the Healthcare industry. Through technology, leadership and innovation, I strive to maximize the potential of our digital content in an ever-evolving, on-demand world.