Kristi Daraban is the AVP of social media at Nationwide.
Ms. Daraban has a variety of industry experience, including insurance/finance in her current position, retail at Abercrombie & Fitch, CPG at Nestlé, and entertainment at both Disney and NBC Universal. Her focuses have been on launching and building brand social presence, test and learn, influencer activation, associate social engagement, social selling, social commerce, live event strategy, content development and experimentation, and more.