Asaf Davidov is the director of ad sales research at Hulu. He oversees the day-to-day operations of ad sales research and is responsible for leading the company’s custom sales research efforts, including consumer behavior, ad effectiveness, and future ad models. His current focuses include understanding the marketplace value of newly developed ad products, measurement solutions for Connected TVs, and delivering viewer behavior insights to the industry.
Prior to Hulu, Mr. Davidov spent five years at NBCUniversal, where he focused on both consumer and advertising research for editorial and sales. Mr. Davidov began his career at Knowledge Networks, now GfK, as a research analyst.