Speaker Profile

Fiona Davis
Managing Director / Infinitive

Fiona Davis is the Marketing & Data Practice Lead and EU Managing Director for Infinitive, a digital marketing and media consulting firm.  In her role, she works with some of the world’s largest advertisers and media owners to build global data-driven marketing and media strategies that drive revenue, operational efficiencies and innovation for her clients. Working across both the buy and sell sides of media gives Fiona a broad perspective on the use of data across the entire marketing ecosystem and how all the players in the media buying cycle are evolving to meet cross-channel marketing needs.  Prior to joining Infinitive, Fiona held various roles for a large U.S. broadcaster and global digital media publisher having spent 15+ years in the industry working across Europe, U.S. and APAC.