Karla Davis leads the integrated marketing communications and media team for Ulta Beauty, where she oversees category marketing, equity communications, media and social strategy, brand partnership development, grand openings, and local marketing. She’s helped establish the brand’s positioning, brand identity, and brand purpose and launched the company’s first national advertising campaign.
Previously, Ms. Davis held various roles in marketing at such companies as PepsiCo, Johnson & Johnson, and Kraft Foods. She began her journey in the beauty industry at Fashion Fair Cosmetics.
Ms. Davis holds a master's in design strategy from IIT Institute of Design and received her bachelor's from Hampton University.