Speaker Profile

Karla Evans-Davis
Head, Integrated Marketing and Media / ULTA Beauty

Karla Davis is senior director of integrated marketing communications and media for Ulta Beauty, where she oversees category marketing, equity communications, media strategy, brand partnership development, grand openings, and local marketing. She also leads the company’s multicultural strategy development, guiding research efforts and cross-functional key initiatives.  

Prior to Ulta Beauty, Ms. Davis held various roles in marketing at Fortune 100 companies, such as PepsiCo, Johnson & Johnson, and Kraft Foods. She began her journey in the beauty industry at Fashion Fair Cosmetics.  

Ms. Davis holds a master's degree in design strategy from IIT Institute of Design and received her bachelor's degree from Hampton University.