Speaker Profile

Samantha Dawkins
Vice President, Client Strategy and Advocacy / ADP

Samantha Dawkins has expanded the vision for several of America's sweetheart brands including Aflac, Caesars Palace and Nobu Hotel. While working on the national advertising team for Aflac, she was tasked with overseeing the coordination of more than $110 million in marketing per year and played crucial roles in several integrated campaigns such as "You Don't Know Quack," praised by Stuart Elliot of The New York Times in 2010 for having more than 45 integrated elements. Ms. Dawkins eventually chose to return to her Southeastern roots and now serves as the vice president of strategy and advocacy for ADP. “I've got a passion for perfecting my craft,” she says. “Being a brand transformation artist requires a trifecta of understanding: what's now, what's next and what's never been done before. We’re actively on a quest to build a more human experience for our clients and customers.” Sam is active in her community (which earned her spots on North Atlanta Business Post’s top “40 Under 40” and Columbus and the Valley Magazine’s top five under 40), serves as a mentor and is an active member of the Young Women’s Leadership Forum in Atlanta, a YPO creation.