Speaker Profile

Javier Delgado-Granados
Group Director, Multicultural Marketing / Coca-Cola Company

Javier Delgado-Granados, group director multicultural marketing at The Coca-Cola Company has 20 years of experience in marketing retail and packaged goods targeted at multicultural audiences. Mr. Delgado-Granados has a track record of successfully developing marketing, advertising and promotional strategies that not only connect with the consumer in a culturally relevant manner, but also deliver quantifiable business results. Prior to joining The Coca-Cola Company, Javier held the role of director of marketing and advertising at Walmart, driving programs focused on multicultural consumers for the Walmart U.S. operations. He was the marketing manager at Dr Pepper Snapple Group, where he was responsible for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. Delgado-Granados is a veteran of the Hispanic advertising and communications industry, having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste Harmel & Partners. Javier moved to the United States after graduating from the Pontificia Universidad Javeriana in Bogota, Colombia with a Bachelor of Arts in communications and advertising in 1996. He later attended the University of Chicago and the SMU Cox School of Business. In 2012, Javier was selected as a Hispanic Association on Corporate Responsibility (HACR) Young Hispanic Corporate Achiever.