Speaker Profile

Tom Denford
Chief Strategy Officer / ID Comms

Tom Denford is one of the world’s most trusted advisers on navigating media and digital transformation. Since 2009, Mr. Denford has steered ID Comms’ expansion as “the media change” consultancy—helping advertisers focus their media investments on driving a business outcome, structure internally with the right knowledge, process and tools, and to work productively with media agencies. Tom is the author of the 7T’s—a strategic framework for CMOs and media directors to guide their organizations through media transformation, improve marketing ROI and find category advantage. In 2016, he contributed to the Association of National Advertiser’s “Media Transparency” report and worked alongside the World Federation of Advertisers to develop the white paper “Global Agency Remuneration Trends and the Use of Performance Metrics.” You can find Tom with David Indo every week on their YouTube show #MediaSnack—which gives marketers the information and perspective they need to keep on top of major global media trends and issues.