Speaker Profile

Barbara Dent
Senior Vice President, Assistant Deputy General Counsel / RE:Sources USA

During her nearly 30 years with the Leo Burnett Legal Department, Barbara has driven hundreds of music and talent negotiations, has negotiated thousands of terms in client agency agreements, and has worked on all aspects of advertising legal issues.

On January 1, 2016, Barbara transitioned to the Publicis Groupe U.S. Re:Sources Legal Team. She remains a member of the Leo Burnett U.S. Operations Leadership Management Team and a part of the LB U.S. Deal Team.

With both a Juris Doctor from Georgetown and an M.S. in Journalism from Columbia University (NYC), she has unique respect for the ad business as well as the law. She has earned the trust and respect of clients and colleagues across the agency with her innate ability to analyze complex problems, combining her knowledge of advertising and promotion law with an understanding of business needs and client issues.

In addition to her duties as assistant deputy general counsel, Barbara acts as Leo Burnett’s representative on the American Association of Advertising Agencies’ Legal Committee.