Monica Deretich is a proven leader specializing in data-driven strategic planning of the customer experience in the fashion retail e-Commerce space. Monica brings over a decade of experience focusing on CRM, including strategic experience within email, mobile, SMS, social media, retargeting and direct mail marketing. Her expertise and passion for personalization is centered around the idea of having a 1:1 dialogue with consumers, believing it is the key to increasing both engagement and lifetime value. She began with positions in email marketing and CRM at Hot Topic, before she joined TechStyle Fashion Group in 2013. With a highly creative mindset and the ability to seamlessly transition between high-level business strategies, Monica is a leader and mentor to the creative online marketing teams at JustFab.