Marc de Swaan Arons is the founder of the Institute for Real Growth (IRG). He's also the author of The Global Brand CEO and co-leader of Marketing2020 and Insights2020.
Previously, Mr. de Swaan Arons co-founded global marketing leadership consultancy EffectiveBrands. He also created Unilever's Interactive Brand Center (IBC) after starting his career there as a marketer in the Netherlands and the U.S.
Mr. de Swaan Arons holds a Master of Business Economics from the Erasmus University. He also completed both the Harvard University Higher Education Pedagogy program and the AACSB International Bridge Program.