- Allyson Dietz
- Sr Director, Marketing Solutions / TransUnion
Allyson Dietz leads Product Marketing for Analytics at TransUnion. She is responsible for defining the positioning for the company’s Marketing Mix Modeling and Marketing Attribution solutions and tying the benefits of those to our client’s most pressing needs. Prior to TransUnion, Allyson drove product strategy and innovation planning at Numerator to support pricing, promotion, e-commerce, and advertising intelligence platforms. She began her career at Nielsen, advising global CPG and retail clients through foundational understanding of consumers & shoppers, identifying white space opportunities, improving innovation strategies, and optimizing their advertising dollars. Throughout her tenure, she has had the opportunity to guide incredible organizations such as Unilever, Coca-Cola, Kraft Heinz, RB, and Walmart. Allyson has a Bachelor’s degree from Miami University in Ohio and an M.B.A. from Kellogg at Northwestern University.