Speaker Profile

John Dillon
Chief Brand Officer and Executive Vice President / Denny's

John Dillon is responsible for the brand and marketing direction of Denny’s Corp., including the development and execution of brand and marketing strategies at the national, international, and local market levels. He also oversees brand positioning, advertising campaigns, broadcast and digital/social media, strategic partnerships, multicultural engagement, consumer insights, guest experience, retail development, social responsibility, customer relationship management, off-premise business, and overall product/menu development. The past several years have been a period of significant brand revitalization for the Denny’s brand under Mr. Dillon’s tenure and leadership. This work includes the identification and amplification of the brand’s America’s Diner positioning and “feeding people” brand purpose, improving or changing more than 80 percent of the entrees at Denny’s, the establishment of an industry-leading digital and social media voice, and, in 2017, the introduction and aggressive system-wide rollout of the brand’s e-commerce initiative Denny’s on Demand. Mr. Dillon’s industry recognition includes Business Insider’s “Top 50 Innovative CMOs in the World,” Ad Age’s “Media Maven,” and Nation’s Restaurant News’ “Power 50” list. Prior to joining Denny’s, he held multiple marketing leadership positions within various organizations, including the National Basketball Association and Yum! Brands.