Speaker Profile

Dan Dipiazzo
Vice President of Marketing / Busch Gardens and Water Country USA Williamsburg

Dan Dipiazzo is vice president of marketing for Busch Gardens and Water Country USA in Williamsburg, Va. He oversees advertising, promotions, interactive marketing, public relations, sales and direct marketing for the parks, which rank among the top tourist attractions in the eastern United States. In addition, he is actively involved in destination marketing in Williamsburg and Virginia. He chairs the Advertising Advisory Group of the Williamsburg Area Destination Marketing Committee. Prior to his current position, Mr. Dipiazzo was corporate vice president, marketing strategy, at the headquarters of Busch Gardens’ parent company, now known as SeaWorld Parks and Entertainment. He previously served as vice president, consumer marketing, and as a public relations consultant for the company. Mr. Dipiazzo began his career as a newspaper reporter and editor in the St. Louis area, followed by a 10-year stint at FleishmanHillard International Communications in St. Louis, where he rose to the position of senior vice president and partner. He has a journalism degree from Murray State University in Murray, Ky.